How do I write an email my customers open instead of sending it to spam?
| Intagya ERP
Write an honest, specific subject, give each message one goal and one button, and write only to people who know you. A marketing email shows an opportunity, a sales email speaks to an interested customer, and a company email asks for a short meeting. A clean list beats any clever phrase.
An email lands with the subject Unmissable offer!!! from a company you barely remember. You delete it before finishing the line. Then you sit down to write your own campaign and type almost the same subject.
Most marketing email fails for this reason. The writer says what they want to say, not what the customer wants to know.
Why do my emails go to spam?
The usual reason is writing to people who did not expect you. When recipients press Report spam, mail providers learn to distrust your address, and everything you send suffers, invoices included.
- Do not buy address lists. It is the fastest way to ruin your address.
- Start small with real customers, then grow.
- Remove addresses that keep failing, and never go back to people who unsubscribed.
- Avoid capitals and strings of exclamation marks in the subject.
How do I write a subject customers open?
Say plainly what is inside. 15% off November orders beats A golden opportunity awaits. A specific subject looks like a message from a real company; an inflated one looks like an ad.
Keep it short, since most customers read on a phone. Put the useful part first, because the line may be cut off.
What is the difference between marketing, sales and company emails?
The reader and what you ask of them. Do not use one style for everyone.
Marketing email
For a broad customer list. Open with a heading that sums up the opportunity, then three short benefits, the offer with its end date, and one button. Your company history does not belong here.
Sales email
For someone who showed interest: they asked for a price or visited your stand. Make it personal, signed by a real person, say why you are writing, and add a happy customer's words if you truly have them. Proof from a customer convinces more than praise from you.
Company email
For a busy purchasing manager or owner. Keep it formal and short, focus on what you offer their business and real figures about your experience, and end with a small request: a twenty-minute meeting, not a full deal.
Never write a number you cannot prove. A customer who catches one exaggeration stops believing the rest.
How long should an email be?
Long enough for one goal. If a message carries an offer, an expo invitation and news about a new hire, the reader remembers none of them. Make it three messages.
One clear button is enough, and it should say what happens next: Confirm my order beats Click here.
When should I send, and how often?
No magic day works for every business. Try two different times, then check when people opened your earlier campaigns and trust that over general advice.
Once a month is a fine start for most companies. What matters is having something worth reading each time.
How do I apply this without a blank page?
The Email Campaigns app in Intagya ERP has three templates built on these rules: marketing, sales and companies. Pick one, edit the text, fill the brackets with real details, and send yourself a test before everyone else.
See how to send your first campaign
FAQ
Should I add many images?
No. One fitting image is enough. Some mail apps hide images, so the message must make sense without them.
Should I use the customer's name?
Yes. The templates insert it automatically, which feels closer, as long as the names in your contacts are correct.
Should I send a test first?
Always. Send a copy to yourself and open it on your phone before sending to everyone.
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